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Morgan Stanley to Launch Crypto Trading on E-Trade Next Year
Morgan Stanley to Launch Crypto Trading on E-Trade Next Year
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Morgan Stanley is advancing its cryptocurrency strategy by preparing to offer digital asset services through its E-Trade platform in the coming year. The move underscores a broader institutional pivot toward crypto adoption as traditional finance responds to client demand for regulated trading avenues.
The $13 billion acquisition of E-Trade in 2020 positioned Morgan Stanley to expand beyond conventional brokerage services. Now, the platform will serve as a gateway for institutional and retail investors seeking exposure to cryptocurrencies amid growing mainstream acceptance.
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